Factorem

Factorem originated from a passion for optimizing work processes, so that employees can fully engage in what they are good at. As a new company the branding had to fit their needs and immediately set the right tone.

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Explaining the intricate process of Factorem’s workflow can be a lot. This is why I created several icons to go with the flow. These icons explains the process in an abstract way while adding a playful touch to the branding.

Unlike their competitors, Factorem has a more personalized approach. With correct use of photography we want to show the real face behind Factorem and build trust with the customer. By using various graphic elements in photography, it will have a strong connection with the rest of the brand.

credits:
Factorem’s website – De Merkfabriek